THE SOURCE

Presently owned by Bell Canada, The Source is a Canadian electronics retailer with more than 550 locations. During my time at SLD, I led the digital experience strategy and in-store experience design, as part of a retail brand transformation. The Source wanted to improve customer engagement, appeal to a broader demographic, and better reflect its identity. The new concept provided richer storytelling and an easier, more convenient shopping experiences.

Digital signage, interactive touch screen kiosks and integrated mobile experiences would provide customers with the same in-store experience they would get in a larger retail footprint, with the convenience of being located in small retail locations and at a new kiosk location at Toronto Pearson International Airport.

The new design provided an environment that engages the consumer on a sensory level, allowing the store’s visual and audio assets to excite consumers at every turn. That meant looking at all the products The Source offers, understanding how customers shop each category, strategically positioning them into a cohesive customer journey, and creating meaningful ways to highlight and showcase the products and services. Digital Signage elevates the in-store communications providing brand messaging, featured products, and promotional offers.