During my time at Shikatani Lacroix Design (DLS), my digital experience team and I, delivered immersive experiences for college and university student fairs. Seneca wanted to attract prospective students and their families in hopes of recruitment. The booth included digital experiences aimed to attract visitors to the booth, provide information on areas of study and programs available, and also provide lead capture through contests and prize giveaways. Touchscreens ad tablets, provided concise information. Seneca staff were equipped with customized iPads allowed them to present detailed information and support dialogue with prospective students in a memorable way.
To view the full case study visit: www.sld.com/blog/our-work/seneca-college-digital-experience-design/