The Shoppes at Ocean Drive is a massive retail mall in the Miami International Airport. Comprised of eight brand sections in one area, and anchored by a large elliptical atrium, this space offers travelers a fashion, art and gourmet food that reflect the style and sensibilities of Miami. Complete digital content and strategy for The Shoppes at Ocean Drive. The content spanned across a series of huge ganged up LED screens in various rotations and configurations creating a wavelike flowing video wall that surrounded the visitors with brand messaging.
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Winner: DSE Retail Gold Content award