Nu Skin retail experience
During my time at Shikatani Lacroix Design (SLD), I led the digital strategy and digital experience design for retail experience showrooms for Nu Skin, a multi Billion dollar global brand. These retail experience centres where intended to roll out across China. My digital experience team and I first identified what the role of digital technology would be to compliment the design of the space and user journey. We developed several iterations of concepts that explored a gallery or science centre like experience with community hubs & event spaces. Integration to existing digital apps made dynamic pulls of information allowing for a personalized & seamless journey. Digital signage, mobile & interactive experiences allowed technology to serve as a vehicle to help customers navigate the experience store. The goal was to immerse customers through storytelling & larger than life digital experiences, provide detailed product information, and host events, and communicate the brand’s mission to help customers “Discover the best you.”
The experience begins by integrating with the visitor's mobile device allowing them to check in and begin a connected journey as they navigate through the experience centre. As part of this process we had to extensively research and understand WeChat the complete social, messaging, browsing, payment app in China. The goal to create a handshake between visitor and experience centre allowing them to connect with the digital experiences, shop the store and send themselves information continuing the conversation post visit.
The experience begins by integrating with the visitor's mobile device allowing them to check in and begin a connected journey as they navigate through the experience centre. As part of this process we had to extensively research and understand WeChat the complete social, messaging, browsing, payment app in China. The goal to create a handshake between visitor and experience centre allowing them to connect with the digital experiences, shop the store and send themselves information continuing the conversation post visit.
The journey continues with a visual and auditory immersive 360° projection theatre experience. 5 projectors suspended from the centre of a round room deliver a 360° story. The 5 projectors allow for one seamless story or 5 individual ones. defined content zones: The History of Nu Skin, Nu Skin Mission, Nu Skin Campaign & Events, Community Involvement & Giving Back, Recognition & Awards. Sound is managed through suspended directional focused speaker domes to isolate audio over the intended visitor only.
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As you exit the theatre you enter the main product showroom. A long curved digital signage video wall wraps the space sitting behind product displays. These provide rich lifestyle content, product innovation and usage details. The videos all sync as the customer walks the showroom so they can quickly scan all the featured lifestyle products at a distance and move in close for details.
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Double sided portrait digital signage screens encased in reflective white acrylic round pillars, feature animated lifestyle content with in depth details on product innovation. Another long digital video wall strip will wrap the back wall displaying brand focused content creating atmosphere conducive to longer dwell times.. Along the full perimeter of the product pick-up and cash wall a strip of video wall screens will display branded messaging in keeping with the digital tactic throughout the entire location.
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To see more of this case study and some of the rollout designs please visit: www.sld.com/our-work/nu-skin/