Dunkin' Donuts digital experience

An in-store digital signage point of sell solution that increased overall impulse purchases and average order size, as well as bounce-back purchases and frequency of visits. The content  maintained brand consistency with Dunkin’ Donuts integrated marketing materials, but came to life in a new engaging animated format. The digital media solution presented meal combos and up-sell opportunities, with content scheduled and programmed for display at specific day-parts based on historical point-of-sale data. Two unique content zones, one located at the cash register and one near order pick-up, where designed to impact both impulse and bounce-back purchases with variable content playing in each location throughout the different day-parts.

The program delivered a number of positive results including creating enthusiasm with the store associates, educating customers about new products, stimulating trial, and increasing sales of promoted products as much as 46%. Alchemy is recognized as a true innovator in the creation of compelling and performance-driven digital content for the growing QSR industry, with a distinct service offering to meet each client’s unique objectives.

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​Winner - DSE Content Award
Best Product Content