Dunkin' Donuts digital experience
An in-store digital signage point of sell solution that increased overall impulse purchases and average order size, as well as bounce-back purchases and frequency of visits. The content maintained brand consistency with Dunkin’ Donuts integrated marketing materials, but came to life in a new engaging animated format. The digital media solution presented meal combos and up-sell opportunities, with content scheduled and programmed for display at specific day-parts based on historical point-of-sale data. Two unique content zones, one located at the cash register and one near order pick-up, where designed to impact both impulse and bounce-back purchases with variable content playing in each location throughout the different day-parts.
|
The program delivered a number of positive results including creating enthusiasm with the store associates, educating customers about new products, stimulating trial, and increasing sales of promoted products as much as 46%. Alchemy is recognized as a true innovator in the creation of compelling and performance-driven digital content for the growing QSR industry, with a distinct service offering to meet each client’s unique objectives.
|
|
Winner - DSE Content Award Best Product Content |
|
|
|
|