Integrated Brand Experiences for Reebok retail stores in Boston, New York City and San Diego. Reebok wanted to introduce its newest ZIG Kinetica footwear and also unveil Conor McGregor as the featured athlete wearing ZIG. The experience provided a motion graphics rich digital signage and interactive experience with elements of surprise and delight that helped build an emotional connection between consumer and brand. They incorporated the latest in 3D animation, special effects, accessible UX design and custom interactive development. The target audience persona where 20-25-year-old "Game Changers". They live an active and sporty lifestyle that is underpinned by an insatiable desire to experiment in life and sport. The objective was to create an engaging digital signage and interactive customer experience that would inspire and challenge people to replace complacency with movement and change and become brand advocates for ZIG Kinetica and the Sport the unexpected mantra. The results where an incredible experience worthy of the Reebok brand that implemented digital signage that attracts customers to the store and then provided 2-way engagement through interactive touch screen experiences that captivate customers and help provide sales uplift.
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