Labatt digital display experience
A travelling merchandising display unit containing product for sampling along with digital signage to create brand awareness, launch new sub-brands and products, promote loyalty, tie back to social media and web properties and cause buzz. More permanent P.O.D. units can also be found across convenience stores, grocery stores and alcohol retail establishments across Canada. Extensive content & creative strategy was conducted to effectively reach various target demographics based on region, dwell time, location and more. The P.O.D.s have been a successful deployment for many years.
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