Kraft digital product announcements

Digital product announcements for Kraft to support sales associates and brand managers. The presentations where created for tablets providing an easy to update mechanism for the presenters to quickly modify changing information while still providing a cost effective engaging digital presentation. Since the product did not yet exist and was only in the early design stages, 3D models where created based on die line diagrams and package design files. These 3D models where then brought to life adding elements of realism with textures, lighting and environmental reflections. To maximize budget the models where retextures and adjusted to create many different flavors available with minimal additional cost for the additional versions. From there animated spots where built and inserted to the introductions of the presentations. Store display units where designed and created to provide further illustration for store managers to buy into the program and order from.