Award-winning experience designer, artist, strategist, creative director, and digital visionary.
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A lifelong passion for art and design has driven me to deliver ground-breaking experiences for global clients for over 25 years. I provide motivational and creatively conducive approaches to my teams that inspire and nurture ideation and artistic expression. I am able to balance this culture with business-minded leadership. I utilize integrated approaches to effectively engage, communicate, captivate and deliver results on business objectives.
Currently I oversee the Digital Experience Design practice for IA Interior Architects a Global Architecture and Design firm. My focus is to help our teams and clients seamlessly blend digital within physical, through strategy, design, and execution of user centred experiences. In my previous role as VP, Creative & Strategy at iGotcha Media, I led their brand transformation from a Digital Signage company into an Integrated Brand Experience agency. Prior to this I was Senior Director, Digital Experience at Shikatani Lacroix Design (SLD) one of Canada's leading brand and design agencies where I helped introduce and lead an integrated digital practice. Before this I was part owner and head of creative for a successful boutique agency Spot Digital. I also helped to launch a digital agency for SJC one of Canada’s largest privately owned communications companies. |
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Senior Director, Digital Experience
IA Interior Architects: 2023 – Present A Global Studio Currently I oversee the Digital Experience Design practice for IA Interior Architects a Global Architecture and Experience Design firm. My focus is to help our global teams and clients seamlessly blend digital experiences within physical environments, through strategy, design, and execution of user centred experience design, to deliver immersive experiences within physical spaces and virtual worlds. |
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Vice President, Creative & Strategy
iGotcha Media: 2019 – 2023 Toronto, Canada Area Led the brand transformation and go to market approach of iGotcha Media to become an integrated brand experience agency. Delivering creative and digital experience strategy that emotionally connects and builds brand loyalty between our clients and their customers. |
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Director, Digital Creative Experience
Shikatani Lacroix Design (SLD): 2013 – 2019 Toronto, Canada Area Director, Digital Creative Experience for one of North America's leading brand consulting, naming, identity, corporate communications and environmental design firms where I oversaw the integration of digital creative solutions that converge with technology, innovation, brand, and design experiences. |
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Director, Digital & Creative
St. Joseph Communications (SJC): 2011 – 2013 Toronto, Canada Area Promoted to lead digital and creative business units, helping to modernize and evolve SJC’s creative and strategic offerings to expand our delivery of omni-channel content marketing experiences to our clients. As part of my expanded role I was ambassador for digital experience for SJC working closely with the various business units at SJC. |
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Senior Creative Director
St. Joseph Communications (SJC): 2001 – 2011 Toronto, Canada Area Senior Creative Director and lead designer for St. Joseph's Content division. As part of my tenure, I created and launched an award winning global digital agency for SJC named Alchemy focused on helping brands digitally transform and deliver omni-channel experience for retail brands. Alchemy became one of the leading digital signage creative agencies in North America. |
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Chief Creative Officer
Spot Digital: 1998 – 2001 Toronto, Canada Area Founding Partner and CCO for a boutique digital agency creating digital signage, broadcast, effects for film, interactive and full branding and graphic design. We pioneered interactive 3D for the web developing in Cycore 3D. Our digital experiences pushed innovation for clients like Sony, BMW, Thermos, Caterpillar, and many others. |
DESIGN AWARDS
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2024
CONVRT Award Innovation in Retail Small Format Pop-up Client: LG Signature Kitchen Suite 2024 CONVRT Award Experience Destination Client: IDS Future Neighbourhood Pavilion - IA Future Neighbourhood 2024 Interior Design Show Best Booth Award Retail Pop-up Client: LG Signature Kitchen Suite 2023 CONVRT Award Innovation in Retail Digital Experience Client: adidas 2023 CONVRT Award Brand Engagement Interactive Experience Client: CCM 2022 Retail Innovation Conference and Expo Award Brand Experience Award in Retail Client: Canada Goose 2021 BOCSI Awards Best of Canada's Sign Industry Awards Best Digital Client: Moose Knuckles |
2020
ICX Elevate Awards Best Digital Signage Experience in Retail Client: Reebok 2019 ICX Elevate Awards Best Interactive Customer Experience Deployment in Retail Client: Nu Skin 2019 Bank Customer Experience Summit Best Bank Branch Experience, Financial Services Client: US Bank 2018 DSE Gold Apex Award Digital Excellence Award in Food Service Client: Boston Pizza 2017 ICX Elevate Awards Best Interactive Experience, Financial Services Client: CZ Bank 2017 DSE APEX Award Digital Excellence in retail banking Client: CZ Bank 2017 International Design Experience Award Branch of the Future banking design award Client: CZ Bank |
2016
Progress Sitefinity Web Award Best eCommerce Website Of The Year Client: M&M Market 2016 ICX Elevate Awards Best Interactive Customer Experience Content Point-of-Sale: Client: adidas 2015 ICX Elevate Awards Best Interactive Customer Experience Deployment in Retail: Client: FLOW 2014 ICX Elevate Awards Best Digital Experience Deployment in Retail Client: Toronto Blue Jays (MLB Team) 2012 DSE Apex Award Best in Show -Digital Signage Content: Financial Digital Signage: Client: TD Bank 2011 DSA Crown Gold Award Best Digital Signage Client: L’Oreal |
EDUCATION
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Graphic Design BFA Program International Academy of Design and Technology 1994 - 1996 Toronto, Canada Area |
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3D Animation Intensive Course
Centennial College - Bell Centre 2001 Toronto, Canada Area |
ACCREDITATIONS & ASSOCIATIONS
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The Society for Experiential Graphic Design
Speaker, educator, accredited member. 2016 - Present segd.org/marcos-terenzio |
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Association of Registered Graphic Designers
Accredited member, mentor & educator 2013 - Present www.rgd.ca/designers/marcos-terenzio-rgd.php |
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Retail Design Institute
Accredited member, mentor & educator 2024 - Present www.retaildesigninstitute.org |
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Digital Signage Experience
Advisory Board member, speaker, educator. 2013 - Present www.digitalsignageexperience.com/digitalsignageexperien/dse-speakers |
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Digital Signage Federation
Toronto Council Board member, speaker, educator. 2017 - Present www.digitalsignagefederation.org/about-us/regional-councils/ |
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Canadian Online Publishing Awards (COPA) - Judge
I am a Judge for the annual National COPA awards, recognizing the top media companies producing content online, along side some of the best industry minds in Canada. 2017 - Present canadianonlinepublishingawards.com/judges |